Goldendoodle’s muddy paws inspired owner Ryan to start a dog shampoo business


Marlene the goldendoodle puppy takes full credit for the concept behind the new dog shampoo company Poop – after his muddy paws were the inspiration.

Poochiful has been nominated for TeamDogs WeLoveDogs price and currently ranks at the top of the rankings.

Our sister site TeamDogs – in partnership with PocketVet – are looking for the best new dog accepting company in Great Britain. =

TeamDogs user Ash described Poochiful as “a fantastic new brand” and said the cruelty-free and vegan products “smell great and they’re not stupid prices which is just as good as one of my dogs loves to roll around in. the disorder of the fox!

You can name your best new dog-accepting business on Team Dogs

To learn more about Poochiful and the love of puppies behind the business, Team Dogs spoke to owner Ryan Lord, 39, of Burnley, Lancashire.

He said: “I welcomed Marlene into my home in 2020 and quickly found out about the high prices and the confusing range of dog shampoos and perfumes on the market.

“Marlene’s obsession with dirty puddles meant baths were frequent, and all dog shampoos were either very expensive or just cheap and ineffective.”

Frustrated with what he had seen and tried (which was pretty much every brand), Ryan began to analyze the market in more detail.

“With an in-house laboratory, a qualified chemist and a team of experts – and of course being a lifelong dog lover – I decided to expand into the pet care industry with Poochiful, under the aegis from Efinity. “

Founder Ryan Lord with office dogs at Poochiful HQ

Earlier this year, the Poochiful brand was launched.

Poochiful is a line of shampoos, conditioners and coat sprays that are cruelty-free and pH balanced, respectful of the planet and your dog’s skin.

Ryan said, “It was important to me to create products that kept their promises and deliver them at an affordable price without compromising on quality. “

In addition to filling a gap in the market, Poochiful only tests on humans and is proudly made in the UK.

Ryan said: “We only test on humans – our animal loving team, our friends and family – to make sure that if it’s good enough for us, it’s good enough for our beloved dogs. . “

The bottles are fully recyclable and made from 30% recycled plastic, “and we are always striving to improve our ecological footprint,” said Ryan.

Poochiful is created by dog ​​lovers for dog lovers, right here in the UK.

Ryan said: “We are incredibly proud to support UK jobs, manufacturing and industry.

“Our products are all formulated, created and tested by our passionate dog experts in Burnley, Lancashire.”

Poochiful products are cruelty free, vegan safe and made in the UK
Poochiful products are cruelty free, vegan safe and made in the UK

He added that Poochiful’s most popular product is Dog Pawfume.

“It’s an easy fix for those entering the baths to condition and refresh the coat and eliminate dog odor.

“Our Mucky Pup is also a favorite for dogs who like to roll around in fox poo,” Ryan said – as is Ash’s puppy.

Ryan said his customers value “the price and the fact that all the products are cruelty-free, gentle on their dog’s skin and do their job brilliantly” the most.

You can buy Poochiful on their website and vote for them in TeamDogs national competition .

Don’t forget to name your best new dog-accepting business on Team Dogs .

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